Under the collaboration, Bisleri International will provide training and guidance on responsible plastic waste management, along with recycling support. The colleges will facilitate the implementation of the programme and encourage students, faculty members and staff to participate in the initiative and integrate sustainable practices into campus activities.
The programme will include awareness sessions, workshops and plastic collection drives to educate participants about source segregation, collection and recycling. These activities are designed to help students understand how used plastic can be a valuable resource, explain the importance of recycling and encourage them to adopt sustainable waste management practices in their daily lives.
Commenting on the partnership, K. Ganesh, Director, Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., said educational institutions could play an important role in shaping attitudes and behaviours that create a long-term impact.
"Through Bottles for Change, we are working with young minds to build awareness around responsible plastic waste management and recycling. Our association with Maharaja's College and Yuvaraja College will help strengthen sustainability practices on campuses and encourage students to become advocates for environmental responsibility within their communities," he said.
Dr. K. Ajay Kumar, Principal of Yuvaraja College, said the institution was pleased to partner with Bisleri International and introduce the Bottles for Change initiative across its campuses.
He said the collaboration would provide meaningful opportunities for students to understand sustainable waste management practices and apply them in their lives. He added that learning through practical activities could inspire greater environmental responsibility among young people and help build a culture of sustainability within the institutions.
Dr. V. Shanmugam, Principal of Maharaja's College, said the association with Bisleri International was an important step towards encouraging responsible waste management across the campuses.
Through the Bottles for Change initiative, the college aims to sensitise students to the importance of segregating and recycling plastic waste and encourage them to adopt sustainable practices in their everyday lives. He expressed hope that the initiative would empower students to participate actively in building a cleaner and more sustainable future.
Bottles for Change forms an integral part of Bisleri International's Greener Promise vision for a more sustainable future. The initiative promotes responsible plastic management by raising awareness and building infrastructure to support the collection and recycling of plastic waste. It works with educational institutions, communities and other stakeholders to encourage behavioural change and strengthen systems that direct used plastic towards recycling.
The association with Maharaja's College and Yuvaraja College extends these efforts by involving students in hands-on sustainability initiatives. It also aims to equip them to promote responsible waste management practices in the wider community, contributing to the broader objective of building a circular economy for plastics.
Bisleri International Pvt. Ltd. has a legacy of more than 50 years and has grown into one of India's largest premium beverage businesses. The company manufactures what it describes as the country's largest-selling packaged drinking water brand. Its quality assurance process includes 90 quality tests and 10 stages of purification, reflecting its stated commitment to providing consumers with pure, safe and healthy water.
The company has 130 operational plants and a distribution network comprising more than 6,000 distributors and 7,500 distribution trucks across India and the UAE market. Its beverage portfolio caters to different occasions and includes Bisleri packaged drinking water, Vedica Himalayan Spring Water, and carbonated drinks such as Bisleri Limonata, Bisleri Pop and Bisleri Soda, available in multiple flavours.
Bisleri products are also available through its e-commerce platform, Bisleri@Doorstep. The direct-to-consumer platform aims to provide customers with a safe and uninterrupted supply of the brand's products at their doorstep.
Sustainability remains a core focus of Bisleri International's business approach. The organisation has introduced Sustainability 2.0 under its Bisleri Greener Promise programme, which focuses on creating a greener future through initiatives covering recycling, water conservation and sustainability.
Through its collaboration with the two University of Mysore constituent colleges, Bisleri International is extending its plastic waste management efforts into campus activities, with a focus on student participation, segregation, collection and recycling.
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